I think there is great cause for concern amongst local agencies especially with the heavily Govt. backed TPPA. This is but a small taste of what's in-stored for local agencies as the big boys start rolling in guns blazing.
I know how the big media groups pool their annual billings and profits to support weaker western markets at the cost of booming Asean markets through global directives on local policies.
Local media & ad agencies should band up and make a serious stand about the implications of the Govt. TPPA initiative. They should demand an open, clear & transparent view & understanding of the policies on how the aggreement will impact their current business and affect the cost of doing future business.
It is already apparent how the big groups are buying out local agencies and squeezing the margins out of those currently surviving.
#saynotoTPPA
http://www.digitalnewsasia.com/digital-economy/google-investigating-adwords-allegations-in-malaysia-singapore
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